Two Philippine travel trade events generate billions in sales leads
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The Philippine Tourism Promotions Board (TPB) studies that two of the Philippines’ main journey commerce occasions have generated over PHP1 billion in confirmed gross sales leads.
In an announcement launched on Friday, nineteenth September, the TPB mentioned that the Philippine Journey Trade (PHITEX) and MICECONnect 2025 each surpassed their projected goal of PHP596.2 million.
Collectively held final tenth September, the 2 occasions drew in 147 Philippine sellers and 114 overseas consumers from key worldwide markets and Conferences, Incentives, Conferences, and Exhibitions (MICE)/ enterprise occasions sectors.
This 12 months’s occasion featured three days of Journey Trade (TRAVEX) business-to-business (B2B) classes amongst Philippine sellers and world consumers, complemented by networking occasions inside each programmes.
Solidifying a nation’s place within the world occasions sector
The TPB assertion added that the occasions’ success affirms the Philippines’ robust place as a number one vacation spot for journey and world-class occasions.
In line with TPB chief working officer Maria Margarita Nograles: “PHITEX + MICECONnect 2025 showcased the most effective of the Philippines to a worldwide viewers whereas forging connections that translate into actual alternatives for our native stakeholders. This occasion reaffirms our dedication to collaboration, sustainability, and inclusivity, guaranteeing that tourism development uplifts communities throughout the nation and contributes to the nation’s financial and cultural energy.”
All through each occasions, delegates engaged in over 3,000 B2B conferences.
Put up-event excursions in Cebu, Bohol, Davao, and Clark had been additionally held to focus on the Philippines’ readiness to host worldwide conferences and occasions.
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