Tourism Authority of Thailand rolls out Trusted Thailand certification programme
The Tourism Authority of Thailand (TAT) and Thai Ministry of Tourism and Sports activities, together with their private and non-private sector companions, lately introduced the nationwide rollout of the Trusted Thailand certification programme.
The initiative goals to strengthen worldwide confidence and improve Thailand’s status for security and high quality, sending a transparent message that the dominion is able to welcome extra worldwide guests.
The launch was held within the presence of Yang Xiaolong, cultural counselor of the Embassy of the Individuals’s Republic of China in Thailand, and TAT governor Thapanee Kiatphaibool.
Additionally in attendance have been representatives from the Division of Tourism, Division of Nationwide Parks, Wildlife and Plant Conservation, Division of Well being, Tourism Council of Thailand, Thai Accommodations Affiliation, Thai Chamber of Commerce, Thai Retailers Affiliation, Ratchaprasong Sq. Commerce Affiliation, Thai Amusement and Leisure Park Affiliation, Journey.com Group Restricted, Agoda Companies Co Ltd, Seize Thailand, and different associate organisations.
Thai minister of tradition and sports activities Artthakorn Sirilatthayakorn declared on the launch: “The Trusted Thailand stamp serves as a visual assurance of security and reliability, encouraging travellers, significantly from China, to return to Thailand with renewed belief. The initiative aligns with the federal government’s coverage of prioritising steady confidence-building amongst worldwide guests by way of upgraded security requirements, inter-agency coordination, correct communication, and enhanced customer facilitation.”
Making certain security and safety throughout the board
The Trusted Thailand stamp is a part of TAT’s long-term technique to boost Thailand’s tourism security requirements each systemically and symbolically.
Taking part operators are evaluated throughout 4 key areas: common security measures equivalent to CCTV, emergency response programs, and catastrophe preparedness; safe and clear fee programs by way of recognised platforms equivalent to Alipay and WeChat Pay; multilingual communication {and professional} customer care; and secure, accessible transport routes with clear signposting and data factors. The certification is legitimate for 2 years.
Greater than 5,000 operators nationwide are anticipated to register for the evaluation, masking resorts and lodging, eating places, sights, procuring centres, and leisure venues.
Licensed companies will obtain promotional assist on Journey.com and thru TAT’s home and worldwide communication channels.
It ought to be added that the Trusted Thailand initiative is about to play a key function in attaining the 2026 tourism income goal of no less than 2.8 trillion Baht.
TAT’s Kiatphaibool mentioned: “The Trusted Thailand stamp represents each a high quality benchmark and a shared mission between the private and non-private sectors to reaffirm Thailand’s place as a secure, high-quality, and dependable vacation spot. It displays Thailand’s enduring spirit of hospitality as outlined by Thai smiles, friendship, and cultural attraction, as effectively its unwavering dedication to making sure each traveller’s expertise is secure, worry-free, and full of belief, high quality, and care.”
Yang: Security is a key issue with regards to journey
For his half, Yang Xiaolong mentioned that over the previous 50 years of diplomatic relations between China and Thailand, the 2 nations have loved regular and profound progress of their friendship, together with within the discipline of tourism.
He emphasised that security is a key issue influencing travellers’ choices, and subsequently, Thailand’s initiation of the Trusted Thailand undertaking is a extremely commendable milestone.
He added that the initiative represents an emblem of cooperation, duty, and real dedication to offering Chinese language vacationers with secure and high-quality journey experiences in Thailand.
As Thailand and China have fun the fiftieth anniversary of diplomatic relations this 12 months, Chinese language vacationers made up round 15 % of complete arrivals within the first ten months of 2025, roughly 3.7 million out of 26.7 million worldwide guests.