Trip.com Group unveils ‘Trip Community’ ecosystem
Journey.com Group has launched Journey Group, a brand new journey content material ecosystem designed to boost journey planning by connecting content material, commerce, and creators.
This initiative, introduced on 18 December 2025, builds on a sequence of creator engagements held all year long in places resembling Sanya and Istanbul.
These occasions invited main creators to discover new product capabilities and contribute to the expansion of Journey.com’s international creator community.
What precisely is Journey Group?
Journey Group integrates a number of key improvements, together with TripMoments, a user-generated platform for sharing journey insights; Influencer 4 Biz, a hub connecting creators with journey manufacturers; and TripPlanner, an AI-powered journey planning device.
Different options embody TripPulse for locating trending locations, TripEvents for curating international actions, and Native Guides for offering verified journey ideas.
Schubert Lou, CEO of Journey Group, emphasised the significance of creators, stating, “At Journey Group, we see creators not simply as companions however because the important supply of our ecosystem.”
Made for moments
Since its launch in 2019, TripMoments has attracted over 25 million customers globally, with creator participation rising considerably in 2025.
Influencer 4 Biz has facilitated a virtually 80% month-on-month progress in business matches between creators and retailers.
Right this moment, the platform now connects over 500,000 journey manufacturers with greater than 10,000 certified creators.
To additional help creators, Journey.com Group has established a CNY 100 million (US$14 million) incentive pool, providing rewards and commissions to develop their attain.
Trying forward, Journey.com Group plans to develop its incentive measures to Europe in 2026, starting with Italy, France, and Spain.
The corporate goals to deepen the position of content material in connecting travellers worldwide, marking a major milestone in its technique to construct a worldwide creator-powered journey ecosystem.
“`