IHCL acquires controlling stake in Brij Hotels
The publish IHCL acquires controlling stake in Brij Hotels appeared first on TD (Journey Day by day Media) Travel Daily Media.
Indian Resorts Firm (IHCL), India’s largest hospitality agency, has introduced the acquisition of a 51% stake in Brij Hospitality, the guardian firm of the boutique model Brij. This strategic transfer, revealed on 15 January 2026, goals to bolster IHCL’s presence in India’s burgeoning leisure tourism sector by integrating Brij’s distinctive choices into its numerous portfolio.
Puneet Chhatwal, Managing Director and CEO of IHCL, highlighted the rising demand for experiential leisure pushed by elevated disposable revenue and discretionary spending in India. “We’re delighted to increase our partnership with the Clarks Group by furthering the advertising and distribution alliance to a majority shareholding in Brij Resorts,” he said. This acquisition positions IHCL as a pacesetter in key cultural, non secular, and wildlife locations, increasing its attain to offbeat areas resembling Jaipur, Varanasi, and Goa.
Brij Resorts, identified for its immersive and culturally wealthy experiences, at present operates 22 resorts with 11 extra within the pipeline. Co-founders Udit Kumar and Anant Apurv Kumar expressed enthusiasm concerning the partnership, noting that it aligns with Brij’s mission to have a good time India’s cultural variety. They goal to create a worldwide Indian boutique hospitality model by combining IHCL’s custom of excellence with Brij’s design-led strategy.
With this acquisition, IHCL’s portfolio now consists of 610 resorts, with 253 extra in growth, as a part of its Speed up 2030 technique. This growth underscores IHCL’s dedication to enhancing its management in India’s leisure tourism market.
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