Croatia Wants You to Slow Down: Here’s Why ‘Pomalo’ Might Be the Vacation You Need
The submit Croatia Wants You to Slow Down: Here’s Why ‘Pomalo’ Might Be the Vacation You Need appeared first on TD (Journey Every day Media) Travel Daily Media.
Croatia is dialing down the frenzy and turning up the allure with its new tourism marketing campaign, “Discover Your Pomalo”—an invite to rediscover life’s easiest pleasures and embrace a slower tempo whereas exploring the nation’s coastlines, villages, and islands. Launched by the Croatian Nationwide Vacationer Board simply in time for peak summer season journey, the digital-first marketing campaign celebrates the Dalmatian philosophy of pomalo—a laid-back lifestyle that encourages you to decelerate, take it straightforward, and dwell within the second. The marketing campaign is being rolled out solely on social media channels together with TikTok, Instagram, Fb, and YouTube, with immersive video content material and user-generated storytelling at its coronary heart.
“We’re noticing an elevated demand for native customs and a peaceable lifestyle, alongside genuine experiences,” mentioned Kristjan Staničić, Director of the Croatian Nationwide Vacationer Board. “The pattern of gradual journey is rising. Company wish to join with unspoiled locations and quiet their very own ideas.”
“Pomalo” is greater than a slogan—it’s a journey mind-set. By means of fastidiously crafted visuals, the marketing campaign showcases scenic coastal villages, leisurely al fresco meals, nature trails, and cultural immersion—encouraging guests to search out their very own interpretation of this lifestyle. It additionally faucets into broader journey developments in 2025, together with digital detox, wellness tourism, and a return to significant experiences over bucket-list checklists.
The marketing campaign might be dwell by the top of August and targets Croatia’s key supply markets. Vacationers are invited to hitch the motion through the use of the hashtag #FindYourPomalo and sharing their gradual moments of discovery.
The submit Croatia Wants You to Slow Down: Here’s Why ‘Pomalo’ Might Be the Vacation You Need appeared first on Travel Daily Media.