Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand
The publish Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on TD (Journey Each day Media) Travel Daily Media.
The corporate received for strengthening its model presence on LinkedIn and boosting its resort group’s model visibility on Xiaohongshu.
Dida was recognised on the TDM Journey Commerce Excellence Awards 2025 – Thailand, taking dwelling accolades for Digital Media Initiative of the 12 months and Social Media Marketing campaign of the 12 months.
Establishing itself as a number one international B2B journey model on LinkedIn, Dida strengthened its model presence on LinkedIn by way of high-quality content material, energetic engagement, and constant model output. This technique has pushed speedy follower progress, sturdy engagement, and enhanced visibility amongst worldwide friends.
By way of abroad social media affect, Dida had already exceeded its full-year objective of fifty% follower progress greater than 5 months forward of schedule, in July 2025. Its whole year-on-year progress can also be anticipated to exceed 90%.
Over the previous 12 months, Dida’s common engagement fee on LinkedIn reached 11.8%, which is 24.2% increased than worldwide opponents. Moreover, up to now 12 months, Dida’s LinkedIn web page recorded over 45,700 views, together with practically 19,000 distinctive guests. Its content material generated greater than 1,170,490 impressions and over 10,860 engagements (together with likes, feedback, and so forth.).
Dida received Digital Media Initiative of the 12 months for this achievement.
In the meantime, it took dwelling Social Media Marketing campaign of the 12 months for strengthening its resort group ONYX’s model visibility past its resort model Amari. This was finished by way of content material advertising and influencer collaborations on Xiaohongshu (Purple Be aware).
By leveraging user-generated content material (UGC), brand-generated content material (BGC), and key phrase optimisation, the corporate highlighted numerous buyer situations and promotions, efficiently driving consciousness and engagement amongst journey audiences. Amongst the highlighted choices are household holidays, couple getaways, and enterprise journeys.
“By means of focused buyer content material and traffic-driven content material advertising on Xiaohongshu (Purple Be aware), now we have efficiently strengthened model consciousness and stimulated better market demand,” Dida acknowledged.
It additionally collaborated with journey company companions to emphasize the accommodations’ strengths and engaging promotions, supported by key phrase optimisation and site visitors feed adverts.
In the course of the three-month marketing campaign, quarterly model search quantity on Purple Be aware elevated by 250% and whole platform engagement reached 1,700. The rising content material momentum generated elevated inquiries from journey company purchasers, leading to a 250% rise in search inquiries on Dida’s channels versus 3 months earlier than.
The TDM Journey Commerce Excellence Awards – Thailand highlights the exemplary accommodations, airways, airports, cruise strains, tour operators and journey companies, reserving platforms, and journey expertise, tasks, and initiatives that elevate the requirements within the journey business.
The TDM Journey Commerce Excellence Awards 2025 – Thailand is introduced by Journey Each day Media Journal. To view the complete checklist of winners, click on here. For extra particulars, please contact Marni Marco at +65 3158 1386 or marni@traveldailymedia.com.
The publish Dida honoured at TDM Travel Trade Excellence Awards 2025 – Thailand appeared first on Travel Daily Media.