Honggutan promotes tourism with exclusive Hong Kong event

The Honggutan Hong Kong Cultural and Tourism Promotion Convention, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong.

Organised by the Nanchang Municipal Bureau of Tradition, Radio, Tv and Tourism, and the Folks’s Authorities of Honggutan District, the occasion highlighted the area’s cultural heritage and trendy sights.

Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district’s ambition to develop into an internationally recognised cultural and tourism vacation spot.

He acknowledged, “This Hong Kong promotion serves as an necessary alternative to deepen cooperation between the 2 locations’ cultural and tourism industries.”

In the meantime, Xin Congjin, Chairman of the Hong Kong China Tourism Affiliation, praised Nanchang’s vibrant cultural and tourism assets, expressing a dedication to fostering bilateral cooperation.

The place cultural heritage takes centre stage

The convention featured immersive cultural performances, together with the dance “Dreaming Again to Hongzhou” and the tune “Yingshanhong,” which captivated the viewers with Honggutan’s cultural attract.

The occasion additionally offered Honggutan’s sights by means of three thematic chapters: Historic Heritage, Pink Heritage, and Golden Modernity.

Guests had been enticed with unique promotions, reminiscent of 79 % off at Nanchang Sunac Land and 30 % reductions on the Nanchang Star Ferris Wheel and VR park; these presents aimed to boost the journey expertise for Hong Kong vacationers.

The occasion concluded with the signing of a cooperation settlement between key cultural and tourism enterprises from each areas, setting the stage for elevated tourism exchanges.

Trying ahead, Honggutan plans to additional optimise its cultural and tourism choices and deepen collaboration with Hong Kong, inviting extra guests to discover its scenic and historic websites.
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