Hurtigruten and HX announce next phase of rebrand
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HX and sister model Hurtigruten are unveiling the subsequent section of their new model identities following the preliminary announcement in September. This week, in anticipation of Wave Season, the manufacturers launch new visible profiles, web sites, social channels, brochures, reserving supplies, ads and extra to solidify their distinct model identities:
- Hurtigruten Expeditions launched the world’s first expedition cruise in 1896. Now remodeling to HX, the corporate is the worldwide chief in expedition cruising. Taking curious travellers to over 250 locations in additional than 30 international locations worldwide, HX is dedicated to making sure visitors return dwelling with a deep understanding and love of the locations they discover.
- Hurtigruten Norway, which celebrated 130 years of working the unique Norwegian Coastal Categorical this summer time, will proceed with the enduring identify, simplified to only Hurtigruten, signifying “the quick route” in Norwegian.
“This marks a defining second as HX and Hurtigruten embark on the subsequent section of their distinct journeys as leaders in international sustainable journey,” mentioned Daniel Skjeldam, CEO of Hurtigruten Group. Each HX and Hurtigruten are wholly owned by Hurtigruten Group, forming a portfolio of sustainable journey manufacturers that features in depth land-based actions reminiscent of lodges, eating places, and extra by way of Hurtigruten Svalbard. Moreover, the group holds a 25-percent stake in Ecuador-based Metropolitan Touring, recognized for pioneering sustainable journey within the Galápagos Islands.
New Identities, New Seems to be
New logos and distinct visible identities will differentiate the 2 sister manufacturers, setting them other than opponents and strengthening their place as international leaders in sustainable journey.
“HXs rebrand solidifies our dedication to guide because the world’s most sustainable expedition cruise firm,” said Skjeldam. Unveiling a brand new visible id characterised by nature-centric images and a impartial earth-toned palette, Skjeldam added, “The refreshed model displays who we’re and the values we reside and breathe on daily basis. We’re devoted to safeguarding the environments, wildlife, and communities central to our adventures. Our dedication to science and schooling not solely fuels our curiosity but in addition ensures a aware strategy: it’s not solely about the place we go, however how we get there.”
For 130 years, Hurtigruten on its finish has been an important lifeline to Norwegian coastal communities, offering visitors with an genuine expertise of those areas that transcends superficial mass tourism. Also known as probably the most stunning sea voyage on this planet, this extraordinary journey will stay on the coronary heart of Hurtigruten’s heritage branded as solely Hurtigruten holding with the unique pink and black shade palette to underline this.
Digital Evolution: Web sites, Social Media and Visitor Communications
Each web sites have been redesigned to articulate their distinctive model tales extra clearly. Guests can now entry HXs revamped web site at HXexpeditions.com(full area transition, together with worker e mail addresses, from April 2024). Hurtigruten will use the unique Hurtigruten.com tackle, the place a cut up display will information guests to both model web page till April.
Whereas sustaining separate social channels since 2021, HX will transition throughout platforms from ‘Hurtigruten Expeditions’ to ‘HX Hurtigruten Expeditions.’ Each manufacturers will replace and align future content material with the refreshed model id. The brand new channels for each manufacturers are reside:
- Fb: HX Hurtigruten Expeditions and Hurtigruten
- Instagram: HXHurtigrutenExpeditionsand Hurtigruten
- LinkedIn: HX Hurtigruten Expeditions and Hurtigruten Norway
- YouTube: HX Hurtigruten Expeditions and Hurtigruten
HX has additionally considerably revamped visitor communications, making certain an elevated expedition expertise from reserving to post-voyage. Beginning this month, visitors embark on a redesigned digital journey upon reserving, prioritizing seamless communication and deeper exploration of their upcoming voyage.
Submit-expedition, visitors will achieve entry to a redesigned Logbook, that includes skilled imagery from their crusing and an interactive, content-rich map to relive the journey. Later this yr, each the expedition line’s B2B Portal and Visitor App will bear updates to make sure alignment with the brand new visible id.
Updating the HX Visitor Expertise
Over the subsequent 12 months, onboard visitors will witness HXs rebrand with updates to bodily components—uniforms, room key playing cards, crew identify badges, water bottles and extra. In 2024, the fleet’s six ships will start repainting and proudly sail underneath new livery by yr finish.
“Although united by a mutual dedication to sustainability, every model has its personal, distinctive story to inform. Bringing their distinct identities to life is vital to setting them aside, and important for international viewers progress,” concluded Skjeldam.
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