
Magical Towns & Golden Sand Beaches: This Underrated Mexico Destination Is More Popular Than Ever In 2025
Heading to Mexico in 2025, however Cancun, Tulum, and the like don’t exactly float your boat?
Perhaps delving just a little deeper into Mexican tradition and experiencing actual life exterior the confines of an all-inclusive resort is what you have been craving:
Considered one of Mexico’s trendiest locations for 2025, the Gulf state of Tamaulipas presents simply that, with countless miles of golden sands lapped by azure seas, huge nature preserves, and, in fact, its justifiable share of historic cities that look nearly frozen in time.
In 2024, Tamaulipas skilled report progress, having hosted 14 million vacationers general, and it is time we glance into a few of the most important explanation why:

Beautiful Sandy Seashores
The state could not have Quintana Roo’s or Baja California’s well-established luxurious resort scene, however it’s house to Ciudad Madero, a laid-back coastal metropolis that guarantees a more authentic Mexican seaside expertise:
Much less gringos, extra home guests, and decrease costs.
It’s best identified for its lengthy, large Playa Miramar, a postcard-ready beach on the Gulf of Mexico, answerable for drawing in over 3.1 of Tamaulipas’ 14 million vacationers in 2024:

Lined with boutique resorts and eating places, it introduced the state US$102 million in income alone.
Not removed from a bustling Playa Miramar, Laguna del Carpintero is a peaceable different and an inland lagoon the place you’ll be able to go paddle boarding and birdwatching, whereas Playa Costa Azul is an equally standard swimming spot with smaller crowds, operating for a whopping 37 miles.
Historic Cities Galore
Aside from seashores, Tamaulipas boasts a excessive focus of colonial-era gems which have largely preserved their Previous World appeal:

Assume a bustling Tampico, a historic port metropolis dominated by a twin-towered cathedral, the place tourism is up by over 160%.
Considered one of Mexico’s best-loved Magical Cities––a distinction bestowed upon traditionally vital settlements by the Ministry of Tourism––the picture-perfect Tula can also be trending with vacationers, having welcomed 639,000 of them, up 83%.
Laying declare to Tamaulipas’ Dunas Doradas (Golden Dunes), Altamira is the third fastest-rising vacation spot in Tamaulipas (346,000 guests), adopted by the colourful border metropolis of Matamoros (296,000), generally visited by Texans for its Mercado Juarez.
A State Packed With Pure Wonders

The character of Tamaulipas is not characterised solely by its sandy shoreline and abandoned seashores:
Biosfera El Cielo is an ecological haven for a wide range of wildlife and unique plant species, and it is a UNESCO-protected tenting and climbing hotspot.
A few of the most important actions within the space embrace rafting down Tampaon River’s Class III rapids, (for $115), exploring the Ciudad Valles countryside, with stops in a standard hacienda and pure swimming pools ($63.73), and visiting the landmark Tamil waterfall on a picket canoe ($71.63).
For those who’re feeling notably adventurous, you’ll be able to spend an entire day climbing the entire extent of the biosphere, and it’s 15.8 miles out and again, ranging from the Gómez Farías settlement:

General, this can take you 9 hours to finish.
How Protected Is Tamaulipas To Go to?
It is time we handle the elephant within the room:
Tamaulipas is formally thought-about by U.S. authorities a no-go zone for People as a result of an elevated danger of crime and kidnapping all through the state, as seen on the official Mexico Travel Advisory.
Whereas it is true the state is not as secure as tourist-favorite Quintana Roo, foreigners proceed visiting for its charming cities and pure wonders, and most of them get by simply tremendous by being wise, and this contains not road-tripping in backroads and gang-dominated territory.

For those who’re visiting Tamaulipas in spite of the warning, we strongly encourage you to stay to the tourist-designated areas, and when planning a multi-destination journey across the state, give choice to respected tour suppliers versus driving by your self.
Not all components of the state are important, with U.S. authorities mentioning Altamira, Ciudad Madero, and Tampico as a lot safer as a result of their ‘larger’ legislation enforcement capability whereas advising in opposition to all pointless journey to the border area from Reynosa to Nuevo Laredo.
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Opinions expressed listed below are the writer’s alone, not these of any financial institution, bank card issuer, resort, airline, or different entity. This content material has not been reviewed, authorized or in any other case endorsed by any of the entities included throughout the publish.