Marriott Bonvoy unveils cinematic global campaign celebrating ‘How Travel Shapes Us’
Marriott Bonvoy has launched its latest international marketing campaign that celebrates how journey shapes us. Starting with a brand new hero movie, “You Are The Biggest Memento,“ the marketing campaign is an ode to journey’s transformative energy.
What makes a visit unforgettable? For Marriott Bonvoy, probably the most priceless souvenirs aren’t the tangible ones you carry again, however the experiences, connections, and reminiscences that stick with you lengthy after the journey ends.
Marriott Bonvoy approached this marketing campaign from a brand new strategic perspective: probably the most highly effective factor about journey isn’t simply the place travellers keep, however what stays with them eternally. “You Are The Biggest Memento” explores the myriad methods journey with Marriott Bonvoy can form you – from discovering a brand new ardour for nature, to forging a deeper reference to a vacation spot, or maybe even getting a tattoo impressed by the native artwork – it’s not concerning the souvenirs you purchase, however the particular person it helps you change into.
The marketing campaign, developed in partnership with Wieden+Kennedy New York, captures Marriott Bonvoy’s evolution by specializing in the deep, identity-shaping moments that journey presents throughout three of the portfolio’s most defining experiences: out of doors lodging, award-winning eating, and boutique resorts. Whether or not waking up underneath the celebrities in a luxurious tented camp, toasting a brand new buddy at a hidden cocktail bar, or savoring a dish that lingers lengthy after the final chew, these moments are extra than simply reminiscences, with Marriott Bonvoy alongside each step of the way in which.
“Shoppers as we speak view journey as core to life, and being a part of Marriott Bonvoy provides you entry to a world that can assist form who you’re eternally,” says Peggy Roe, Chief Buyer Officer at Marriott Worldwide. “The experiences we provide should not simply locations – they’re transformative journeys, capturing the essence of what it means to discover the world and, in flip, uncover your self. This marketing campaign is a celebration of how journey shapes us, deepens our connection to the world, and leaves an indelible mark on our id.”
Directed by Fleur Fortuné, whose work has captivated each artwork and vogue worlds, the marketing campaign immerses viewers in Marriott Bonvoy’s numerous portfolio via a cinematic journey. Fortuné’s signature visible storytelling brings the marketing campaign to life with a collection of scenes – each unfolding a novel expertise that speaks to a brand new era of vacationers.
The cinematic vignettes, corresponding to “Sleeping with Wildlife“ and “Dim Sum Vacation spot,” weave compelling tales captured on location at Marriott Bonvoy lodge manufacturers all over the world. These experiences spotlight the model’s international presence and its dedication to providing greater than only a keep – journey that shapes you thru the reminiscences you create, with Marriott Bonvoy as your accomplice in serving to you change into the best memento of all.
Launching on April 5, the marketing campaign will roll out throughout a wide range of high-impact cultural moments. Beginning with the NCAA® DI Males’s Ultimate 4® and DI Ladies’s Championship video games alongside different main sports activities and leisure moments on linear TV, the marketing campaign may even be featured on streaming platforms like Netflix and Hulu, in addition to in main airports and on United Airways flights. Vacationers can have interaction with the marketing campaign via Marriott Bonvoy Moments, a curated assortment of unique experiences in culinary, sports activities, music, and leisure—together with the lately introduced collaboration with Beyoncé’s COWBOY CARTER TOUR.