Minor Hotels expands partnership with HBX Group
Minor Motels and HBX Group have introduced the worldwide enlargement of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Motels and HBX Group’s current collaboration in Europe and the Americas. Beneath the settlement, Minor Motels will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group may also designate HBX Group as a most popular B2B distribution companion, enabling streamlined distribution, optimised operational prices, and larger management over charges and stock.
HBX Group’s international community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Motels properties throughout 58 nations. These embrace famend manufacturers akin to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Motels introduced its intent so as to add practically 300 properties to its portfolio over the subsequent three years, which may also be a part of the popular distribution partnership.
Carlos Muñoz, Chief Business Officer at HBX Group, commented: “This international partnership represents a big milestone in our collaboration with Minor Motels. By consolidating distribution efforts and lowering operational complexity, we’re enabling Minor to streamline its technique and give attention to reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s business arm, bringing their manufacturers to markets and prospects that might in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to seem like.”
Ian Di Tullio, Chief Business Officer of Minor Motels, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage greatest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our progress and increasing our distribution. We look ahead to broadening this profitable relationship to embody our international portfolio, finally delivering superior worth to our prospects.”
Fernando Vives, Chief Business Officer of Minor Motels Europe & Americas, strengthened: “Our collaboration with HBX Group has accelerated our progress in Europe and the Americas and offered us with the insights to refine our strategy within the markets. As we develop our partnership globally, we’re excited to construct on this momentum and ship larger worth to our visitors.”
This announcement additionally underscores Minor Motels’ longstanding help for MarketHub, HBX Group’s flagship occasion collection for the journey business. A devoted companion, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.