Presenting the relaunch of SAii Hotels & Resorts

S Motels & Resorts’ way of life hospitality model SAii Motels & Resorts (SHR) formally relaunched with a refined id centred on the assumption that Peace of Thoughts is the Final Luxurious. 

This strategic model evolution marks a big milestone in SHR’s long-term progress technique.

S Motels & Resorts chief govt Michael Marshall mentioned of the matter: “This relaunch marks a big milestone in our model’s progress journey, reflecting evolving traveller preferences for extra significant and conscious experiences. On the coronary heart of our transformation is a dedication to delivering true peace of thoughts by creating areas the place company can really feel linked, cared for, and fully comfortable. Our model enhancement and strategic enlargement place us strongly for sustainable progress in an more and more aggressive market. Wanting forward, the renovation of SAii Phi Phi Island Village in 2026 will full the improve of our total SAii model portfolio, marking a big milestone in delivering refreshed, experience-driven locations for our company.”

As a part of this imaginative and prescient, SHR advances two key methods to drive the enlargement of the SAii model. 

Unlocking worth by way of asset enhancement

The primary is asset enhancement which requires unlocking long-term worth by way of complete renovations of rooms and amenities, while elevating the visitor journey with refreshed model visuals, newly outlined SAii Model Signatures.

To raise model distinction and visitor expertise, SAii Motels & Resorts not too long ago launched SAii Model Signatures, an built-in set of experiences emphasising authenticity, wellness and native immersion.

These embody:

• SAii Native Gurus – Pleasant, on-the-ground consultants who assist travellers uncover hidden gems and native favourites, guaranteeing each keep feels private and genuine.
• SAii Wellness Gurus – Wellness professionals skilled to supply personalised take care of thoughts, physique and spirit, from guided yoga periods to curated spa journeys.
• Sensory Lobbies – Calming, light-filled areas that greet company with tranquil scents, delicate textures and pure parts, creating an on the spot sense of ease.
• Straightforward Verify-in – A alternative between tech-enabled digital check-in by way of the SAii App or a heat, private welcome from SAii Gurus.
• Digital Detox – An invite to unplug and reconnect with nature, oneself and your companions, with digital gadgets securely saved and returned totally charged.
• Contemporary, Wholesome, Joyful – The refined culinary philosophy that nourishes the physique and elevates the spirit by way of recent, sustainably sourced components ready in healthful methods. The idea is on full show at SAii’s signature venues: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, bean/Co, and SAii Seaside Membership.

Going asset-light

The second pillar of this technique is an asset-light mannequin, designed to speed up the expansion of the SAii portfolio by way of Lodge Administration Agreements (HMAs) and focused mergers and acquisitions (M&A). 

This method prioritises high-potential alternatives in Thailand and throughout the Asia Pacific area, enabling SHR to scale effectively whereas preserving model integrity and operational excellence.

SAii’s transformation is already delivering sturdy business outcomes: SAii Laguna Phuket, the model’s flagship property, not too long ago achieved record-high ADR, together with a 31 p.c year-on-year improve, marking the strongest quarterly consequence on file, and a 23 p.c YoY RevPAR progress within the first quarter of this yr

Past bodily enhancements, the model refresh extends to the event of a refreshed idea, a robust advertising and marketing technique, and clearly outlined model signatures. 

These parts allow SAii to successfully cater to travellers throughout numerous market segments, permitting the model to stay resilient and interact assorted audiences effectively even throughout instances of market volatility. 

Moreover, its partnership with a worldwide alliance of world-class accommodations strengthens SAii’s worldwide presence and unlocks new alternatives to succeed in international travellers with larger influence and effectivity.