Sabre Corporation and Serko Ltd release State of AI in Corporate Travel Report
International journey tech developer Sabre Company and on-line enterprise journey agency Serko Ltd launched their joint 2025 report State of AI in Company Journey: Unlocking Alternatives, Overcoming Challenges.
Launched at this time, 2nd April, the examine relies on a survey of over 300 North American journey managers at firms with over $50 million in income.
The report sheds mild on how synthetic intelligence (AI) and generative AI (genAI) are reshaping the enterprise journey panorama, and the place organizations are nonetheless falling quick.
Serko cofounder and chief govt Darrin Grafton mentioned: “The examine’s outcomes are clear: whereas AI adoption in company journey is excessive, success isn’t assured. Sure, 90 p.c of journey managers say they’ve applied AI or genAI, however too many are nonetheless hitting roadblocks. Whether or not it’s poor implementation, a scarcity of inner capabilities, or restricted accomplice help, these challenges are stopping organizations from realizing the complete worth of their funding. That’s precisely the place expertise gamers like Serko or Sabre have a chance to step up.”
Tech suppliers have to implement AI options…and quick
The examine additional means that AI has moved from experimentation to expectation, however the survey signifies that too many company journey applications are struggling to scale their efforts successfully.
That’s the place journey expertise companions should take a extra proactive function to bridge the hole between potential and efficiency.
Sabre Labs president Sundar Narasimhan opines: “The company journey business is shifting rapidly from exploring AI and genAI to deeply embedding it into their operations. What was as soon as a ‘nice-to-have’ is changing into an operational necessity. Firms that fail to combine AI-driven decision-making threat falling behind, not simply in effectivity and value financial savings, however of their capability to ship the seamless, personalised experiences that vacationers now anticipate. Our focus is on serving to our clients navigate this shift with confidence, serving to to make sure they’ve the proper instruments, methods, and help to show AI funding into significant traveler and enterprise outcomes.”
Serko and Sabre agree that it’s not sufficient to innovate for innovation’s sake.
The accountability lies with expertise suppliers to simplify implementation, present smarter automation, and actively information clients via their AI transformation journeys.
Meaning aligning roadmaps to real-world wants, lowering integration complexity, and serving to to make sure that AI delivers not solely efficiency enchancment, however traveler-centric worth.
Serko head of AI Andrew Revell mentioned: “This can be a defining second for the business. Our clients are asking not only for instruments, however for belief, experience, and a transparent path ahead. We’re targeted on delivering on all three.”