Thapanee Kiatphaiboon commences her role as new TAT Governor
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Thapanee Kiatphaiboon started her function as the brand new Governor of the Tourism Authority of Thailand (TAT) beginning 1st September 2023. Having been with the TAT in 1999 after incomes a grasp’s diploma in science from the College of Surrey within the UK, Thapanee has held numerous positions inside the organisation, together with Deputy Governor for Tourism Merchandise and Enterprise, and most not too long ago Deputy Governor for Home Advertising.
In her most up-to-date function as TAT Deputy Governor for Home Advertising, Thapanee initiated numerous tourism initiatives to assist drive Thailand’s economic system. Amongst them included workcation in Thailand, religion and non secular tourism routes, and solo travels – which helped stimulate 151.45 million home journeys in 2022 – about 88% of the report 12 months in 2019 – and generated 641.5 billion Baht.
In her function as Deputy Governor for Tourism Merchandise and Enterprise, Thapanee was recognised for her management in initiating the Wonderful Thailand Security and Well being Administration (SHA) certification programme that enabled motels and providers to fulfill particular well being and security requirements. The programme grew to become a compulsory requirement for motels in search of to register as quarantine services through the interval of strict COVID-19 management measures and in addition obtained world recognition in alignment with the WTTC SafeTravels protocols.
She additionally initiated the Particular Vacationer Visa (STV) scheme to advertise the reopening of Thailand, which led to subsequent entry schemes, together with Villa Quarantine, Yacht Quarantine and Golf Quarantine, in addition to the Phuket Sandbox, which has been recognised internationally because the mannequin for the nation’s reopening.
Recognised as a social media and expertise savvy particular person, Thapanee has performed a key function in utilising expertise and social media within the promotion and improvement of Thailand’s tourism. A few of her excellent achievements on this space have included the Google Avenue View undertaking in cooperation with Google Thailand, and the ‘Wonderful Thailand’ social media platforms.
As an advocate of Thailand’s tourism, Thapanee has been instrumental within the improvement of assorted particular curiosity tourism merchandise, together with well being and wellness tourism, yacht and cruise tourism, and neighborhood tourism, in addition to the “King’s Knowledge for Sustainable Tourism” undertaking, which gained the PATA Grand Awards 2018 within the class of Training and Coaching.
In her earlier years with the TAT, Thapanee was broadly recognised for her contribution in direction of the promotion and improvement of intra-regional journey inside the Higher Mekong Subregion (GMS).
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