‘One Epic Adventure’ campaign launches to target domestic, international and cross border visitors
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Northern Eire’s solely designer outlet has joined forces with the province’s hottest customer attraction and the native Council to draw the eye of resident day-trippers north and south of the border plus guests from additional afield.
The Boulevard, Recreation of Thrones Studio Tour and Armagh Metropolis, Banbridge and Craigavon Borough Council have pooled assets to launch ‘One Epic Journey’ – a summer season tourism marketing campaign designed to showcase a 1-2 day itinerary with leisure, retail and heritage points of interest with a strap line of ‘the place dragons, drama and designer outlet meet’.
The joint marketing campaign, which is a primary for all three events, options bespoke art work by artist Danni Simpson and can run from June to September throughout Out-of-Dwelling, Radio, Paid Social and PR channels to speak to audiences and drive visits.
Chris Nelmes, Centre Director at The Boulevard, mentioned: “There has by no means been a extra thrilling time to go to the Armagh Metropolis, Banbridge and Craigavon Borough Council space. The arrival of Recreation of Thrones final yr has created a standout attraction that speaks to native and worldwide guests. The Boulevard is Northern Eire’s solely designer outlet so for buying fanatics, it’s actually the place to be. And the council space is known for its apple orchards, museums, galleries, dwelling historical past excursions and heritage, and inexperienced areas to discover, so there actually is one thing for everybody.
“With the Park n Experience facility for Recreation of Thrones stationed at The Boulevard, we’ve been seeing and listening to good issues from guests when it comes to the variability on supply – there actually is one thing for the entire household to do right here regionally – and so we got here up with the novel concept of working in collaboration to pool assets, creativity, skillsets, community and exit with a robust tourism marketing campaign of our personal that equally helps and reinforces the wonderful work being executed by Tourism Northern Eire in selling the area to home guests north and south of the border.”
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